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Too Many Cooks

Posts tagged: spices

SAVORx raises $13,000

Chef Pete Taylor has raised more than $13,000 to launch his spice business SAVORx, no tattoos required. Yet.

Taylor, chef at Cavanaugh’s Resort at Priest Lake, used the popular crowd source website Kickstarter to raise money for his spice business.

“It was probably the most intense 33 days of my life,” Taylor said.

The Kickstarter campaign netted $12,710. He was also given $610 in personal checks from donors who wanted him to have the money even if the online fundraising campaign failed. Kickstarter is an all-or-nothing endeavor, so if fundraising falls short of goal the would-be entrepreneur receives nothing.

The idea behind SAVORx is to sell high-quality, pre-measured spices along with recipes and videos of Taylor making dishes. Taylor hopes to persuade home cooks to toss the tired spices in their cupboards and start using whole, fresh spices that they toast and grind themselves.

Kickstarter donors are promised incentives for giving money, and Taylor will be sending recipe spice packs to more than 130 people and hosting two different dinner parties. He offered to tattoo something on his body for a donation of $5,000 but no one took him up on the offer on Kickstarter. However, he said he’s negotiating with a company that might still give in $5,000 in exchange for some ink.

Taylor said he’s already in the process of overhauling the SAVORx website, savorx.com, and plans to quickly add some new spice packs and videos, along with whole spices and spice grinding equipment. He hopes to have rewards to donors fulfilled by the end of March.

After that, he’s planning a trip to India with Austin Bishop of Sure Shot, the videographer who shot the cooking demonstrations and campaign videos for his new business. They hope to film a documentary about spices and find direct sources for importing spices. Taylor said he’s planning another Kickstarter campaign to fund the trip.

SAVORx launches Kickstarter campaign

Pete Taylor is serious about spice - a passion he'd like to share with a new business called SAVORx.

Taylor, a Coeur d'Alene chef who trained at the Inland Northwest Culinary Academy, and I met last summer to talk about his plans to launch the business. But he later put the idea on the back burner as he considered a tantalizing job offer.

Now, he's ready to get his spice and recipe business rolling. Taylor launched a Kickstarter campaign this week, hoping to raise $12,000 for SAVORx. Kickstarter is a crowd-source funding website that allows innovators to post a video detailing their business idea and solicit start-up money from people who like the idea.

The would-be entrepreneurs usually promise a little something in return for pledges. Taylor is offering serious stunts and swag for pledges to help get the business off the ground. He's up to tattooing someone's name or business name on his body and a trip to India with him and his film crew as they sniff out the world's best sources for spice.

“It’s the least I can do for someone that is helping me achieve my dream”, Taylor says in a news release. “This is a win/win for both of us, the viral aspect of this is HUGE, and the person/company would get some amazing publicity.”

The idea behind SAVORx is to sell high-quality spices, along with recipes and videos of Taylor making the dishes. Taylor hopes to convince home cooks to toss the tired spices that have been kicking around cupboards since 1988 for whole, fresh spices that they toast and grind themselves.

Check out the video above for all the details. It might be worth pledging a little something just to see more of Taylor's reaction to the ghost pepper he eats in the video.

Here are some other places to get more details. The SAVORx website, Facebook, YouTube and Twitter.

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We never really believed that old cliché anyway. We're collaborating to share our cooking inspirations, favorite recipes, restaurant finds and other musings from the local food world and beyond.

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Lorie Hutson writes and edits stories for the Food section of The Spokesman-Review. She hoards cookbooks and food magazines, but loves sharing great recipes and restaurant tips.

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Carolyn Lamberson is an assistant city editor for The Spokesman-Review. She's a foodie who has no time to cook. Still, a girl can dream ...

Ruth Reynolds is a copy editor at the SR. "I would bake and cook more than I do if I didn't have to keep cleaning off my kitchen counters. My favorite kitchen appliance is my rice cooker. No. My immersion blender."

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